SEO Content

Below are published articles and blogs that I have written. I enjoy creating content outside of the box and challenging myself by writing on a variety of topics and industries for both B2B and B2C. Click on any of the thumbnails below to view the entire post.

Should You Invest in Triple Net Leases (NNN) in the Midwest?

If you’re a real estate investor seeking a steady income, relatively low risk, and passive cash flow, triple net leased (NNN) properties should be a focus in your portfolio. NNN leased properties provide steady cash flow from tenants and are significantly less hands-on with managing the property itself. The secret is out on triple net leases, and investors are on the hunt for growing markets. Here are the reasons you should look for triple net retail investments in the Midwest.

How To Select a Qualified Intermediary for a 1031 Exchange

If you’re new to using a 1031 exchange strategy for your investments, you may be wondering what a qualified intermediary is and why you need one. Navigating the complex nuances involved in a 1031 tax-deferred exchange can be overwhelming, even for experienced investors. Every step of the exchange process must be carried out in compliance with IRS regulations. One misstep along the way, and you may face costly tax liabilities. This is where a qualified intermediary comes into play.

How To Build Relationships With Investor-Friendly Real Estate Brokers

When entering the real estate investing arena, you must be prepared to face challenges. Real estate is not as cut and dry as some may think. Winning a deal doesn’t always come down to the highest bidder. The team you work with has more of an impact on your investments than you realize. Building solid relationships with real estate brokers is crucial if you want to keep a winning investment streak and be the first to know about great deals. Believe it or not, real estate brokers have quite a bit of influence over who wins a property.

9 Benefits of Web App Notifications

As technology has progressed, business and marketing tools have been forced to adapt. Today, hundreds of digital tools are available for nearly every industry and business need. With consumers demanding rapid service, marketers and developers have learned to use instant, real-time forms of communication to connect with their audience. The need to communicate in real-time is one of the many reasons marketers are utilizing push notifications. Many believe push notifications are primarily a mobile

What Are Push Messages, and How Do They Work?

If you’re one of the 6.64 billion people on the earth that owns a smartphone, you’ve almost certainly encountered a push message. Nearly every application and marketing team deploys them to produce real-time alerts of important information to their users. Push messages exist to inform, notify, and increase digital engagement. Studies have shown that push messages can boost user engagement with your mobile and web applications by 88%. Push messages are a notable way to communicate with your cons

What Are Slack Notifications, and Why Are They Important?

Whether you own a business or have worked in the corporate or tech world, you’re likely familiar with workflow and communication platforms like Slack. Slack is a business application and software that helps unify teams, enhance collaboration, and add transparency to workflow. Slack has proliferated since its creation in 2013 and continues to dominate its competitors. One of the many reasons Slack has become such a popular tool for businesses is its finely tuned notification system. If you're lo

5 Benefits of iOS Push Notifications

If your marketing strategy isn't utilizing iOS push notifications, you’re missing out on a critical customer engagement resource. Data shows that roughly 43% of iOS users opt-in to receive push notifications, which means you’re failing to engage with nearly half your customer base. Not only that, push notification success rates are promising. Approximately 10.3% of users will click on a push notification, leading to a number of growth opportunities for your business. We explain iOS push notifica

How eCycling Saves You Money | eSquared

Reduce, reuse, recycle. We’ve all heard the mantra. In recent years, consumers and companies have grappled with how the saying applies to electronic waste, or eWaste. Reusing and repurposing old devices can reduce the number of new devices that hit the market. Unusable devices are still full of valuable resources, including copper, precious metals, and other minerals. Recycling them makes sense, too. Welcome to the world of eCycling—a service that can help you save money and the planet without c

Do I Really Need Push Messages?

Push messaging (also known as push notifications) is a strategic way to engage users via pop-up notifications on mobile devices, desktops, or web browsers. These messages allow you to respond to your customer’s recent inquiries, provide new feature updates, and promote services or products even when customers aren’t using your app. You may be asking yourself, “do I really need push messages?” If you’re looking to increase user engagement, conversion, and boost retention, you should consider usin

10 Hidden Mobile Device Features to Help You Work Smarter, Not Harder | eSquared

Mobile devices can be both helpful and rage-inducing. With these hidden mobile device features for iOS and Android devices, you and your employees can avoid frustration and work smarter, not harder. Several hidden features on the iPhone and iPad help you work smarter, not harder. From do not disturb to sharing text, images, and documents with ease, here are our favorite hidden iOS features. Nothing is more disruptive than your phone or tablet constantly dinging with notifications. Even if you

2022 SaaS Trends You Won’t Want to Miss | eSquared

Wondering where the SaaS industry is headed in 2022? Whether you’re a SaaS developer or user of SaaS technology, read on to discover the top 2022 SaaS trends and how they may affect your business. Growth in SaaS Will Continue to Defy Economic Trends While many industries took a hit last year, SaaS experienced massive growth in 2021. This growth trend is expected to continue into 2022. According to Gartner, end-user spending on cloud services will grow by 21.7 percent in 2022 to $482 billion.

Tips for Bringing Technology into the Classroom | eSquared

Technology has had a slow growth in the Education sector over the years. Some schools had begun using BYOD or one-to-one device policies prior to the COVID 19 pandemic, but there were many schools that simply didn’t have the funding. The last two years have demonstrated the educational value of providing a device to every student and with emergency funding, many schools are now receiving the opportunity to bring technology to the forefront. But without proper planning, rolling out a one-to-one d

What Are Twitch Notifications, and Why Are They Important?

As marketing and technology trends mature, it can be tough to discover new ways to build a close connection and sculpt an engaging digital landscape. However, it’s crucial to keep up with industry trends to stay ahead of the competition. Currently, video and live streaming platforms like YouTube, TikTok, and Twitch are among the hottest marketing tools for businesses. Twitch is a social live streaming platform initially targeted toward gamers that allows the audience to play an interactive role

What Is RCS Messaging, and How Does It Work?

Rich Communication Services (RCS) is a new and engaging way to stay in touch with friends and family. It can also be utilized by businesses to engage with their customers. In essence, it’s a new feature-rich way to send text messages. Text messaging has been providing the world with immediate communication via a carrier-based cellular connection for over 30 years, becoming one of the most widely used communication channels. That is, until recently. There are now many ways to communicate digital

Don’t Ghost Software Updates | eSquared

Are you ghosting your software updates? It’s common for people to ghost updates due to misconceptions or inconvenience. No one wants their streaming, social browsing, or work interrupted. Whether it’s a personal or company device, software updates often go ignored. The truth is, the benefits of software updates outweigh the cons. They can fix bugs, offer new features, emojis, and most importantly, fix security flaws. This is definitely a ‘to do’ you don’t want to ignore and here’s why. A pop-up

What is XaaS and How Can it Affect Your Business? | eSquared

SaaS, PaaS, IaaS… you may have come across one or more of these terms in business, but what do they mean? The concept of “as a Service” has been around for quite some time and is gaining more traction as a method for delivering just about anything. Businesses have constantly been looking for ways to reduce hosting fees and eliminate management of on-site servers which “as a Service” models do. The “as a Service” models have accelerated in recent years due to the expansion of devices that are abl

10 Settings on iPhone’s ‘Secret’ Menu | eSquared

Look into the hands of any person in a café or restaurant and you’re bound to see a mobile device. The time before the smartphones feels distant but it was not that long ago. One of the most iconic and influential smartphones came from Apple creator, Steve Jobs. The very first iPhone was released in 2007, paving the way for smarter, touchscreen devices with internet. With the rise in technology came other smart devices such as Android. Thus, waging a rivalry between the two mainstream operating

SaaS vs. The Cloud | eSquared

Dissecting the differences between cloud-based services and SaaS programs There’s a common misconception about Software as a Service and cloud computing. When you hear both of these terms, what comes to mind? Many people tie the two together, thinking that they refer to the same thing. That’s where the mistake is made. Neither is an on-premises solution, but that’s where the similarities end. Here’s the main distinction between the two offerings: To put it simply, a SaaS-based application is

Why “Bring Your Own Device” (BYOD) is on the Decline in 2021 | eSquared

You will be hard-pressed to find a job these days that doesn’t use technology or some sort of mobile device. With remote work on the rise, there’s a bigger question to answer; Provide devices to your team or have them bring their own personal device? Which is the right call? Many are not choosing BYOD and here’s why. Bring your own device (BYOD) refers to when employees use their personal devices to connect to their organizational networks, systems, apps, etc. This could mean using personal sma

3 Reasons You Should Consider Burying your End of Life Devices | eSquared

Technology moves at the pace of an Olympic sprinter, leaving many unable to follow every new development. Because you upgraded only a few years ago, new device releases may feel unnecessary and costly. Suddenly you start to hear the whispers that many businesses dread; “end of life.” The technology you rely on to keep your business running and your team productive is now on its deathbed. What do you do? First, let’s understand what “end of life” means. What Does End of Life Mean? The term end
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